The McClain Method | Business Tools For Interior Designers

15: How To Use Storytelling To Grow Your Business


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Today we welcome Jude Charles as our guest on The Designer Within podcast! Jude is a author, filmmaker, and consultant, but more so he is a powerful storyteller who especially loves partnering with us Interior Designers (thankfully!)

Jude helps entrepreneurs make money by using the power of storytelling. I truly loved this conversation because I too understand and value the power of a story. 

I first heard of Jude after he created a beautiful docuseries for my friend, LuAnn Nigara. Check that out if you haven't yet, it's really really well done and insightful.

In this episode, Jude share SO much value for all of us. 
Here's a bit of what you will hear in this fun and insightful episode:

  • Jude's powerful story of how HE started in his career (hint: teachers rock!)
  • How one AHA moment of near desperation changed the way he valued his work
  • What's a story "hook" and how I'm going to add one to my simple Insta stories
  • How to create your own story board (and a free download for you)
  • After-Market Marketing: What it is and why you should do it
  • The importance of your story and why it's crucial to your success
  • How to overcome the fear of being on camera and sharing your story
  • Specific places to place your videos for all the eyeballs to see (some might surprise you)

I promise you, you will leave this episode inspired and energized to develop and share your own story!

MORE ABOUT JUDE:
Instagram:   https://www.instagram.com/judecharles/
Website:   http://JudeCharles.co
Download Jude's Freebie:  10 Storytelling Prompts for Interior Designers:
https://judecharles.co/lead
Jude's Book, Dramatic Demonstration:  http://JudeCharles.co/book 





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Design feels natural. Business doesn’t. And that is frustrating.

Design Success Academy was created to help interior designers finally feel confident running the business side of their work.
Inside the program, you’ll learn how to price with clarity, create simple systems, position yourself professionally, and build a business that actually supports your creativity.

👉 Learn more: https://www.mcclainmethod.com/dsa

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The McClain Method | Business Tools For Interior DesignersBy John McClain

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