The key to building and scaling successfully is to structure your business around systems, processes and predictability, and one of the most valuable ones you can build is sales. How can you make sure you’re converting strangers to clients every time?

In this week’s ’15 Minutes To Action’, Nick talks you through the importance of having a sales process, and how you can build one from scratch.

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

KEY TAKEAWAYS

• A sales process are the steps you need in your business whereby you take a stranger and turn them into a customer. The more that you can iterate and improve it, the more revenue you’ll make.
• It has to be customer-centric. This isn’t about you. It’s about your target audience. What are their needs, and how best can you solve them?
• Being likeable and competent, and displaying your capacity for empathy, are the cornerstones of building trust and faith between you and your client. 
• Elegant closing is an art form. If you’ve done the work, put in the time, and built the rapport, as well as demonstrated how you can solve your customer’s problem, then closing becomes merely an invitation instead of a hard sell.

BEST MOMENTS

‘One of the definitions of scale-up is how you build teams and bring processes into your business’

‘It’s not about the people you have - it’s about the process’

‘Lots of business gets done between people who like each other - it’s as simple as that’

‘Closing is really about asking for the yes'

VALUABLE RESOURCES

Scale Up Your Business – scaleup.vip/podcast

Join the free Scale Up Your Business community: scaleup.vip/community

Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks

ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD
Work with Nick: https://highvalueexit.com
Nick’s Facebook page: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig

Support the show: https://highvalueexit.com/