In this week's edition of '15 Minutes To Action', Nick talks about the true meaning of private equity, and how it can help you recognise exactly what it is, and why it's important to understand it when it comes to your scale-up plans.

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KEY TAKEAWAYS

• Private equity is a concept that sits within the financial landscape, known primarily as the private markets. It tends to be more complex than common banking. It is a form of financing where money is invested into a company in exchange for an ownership stake.
• Depending on where in the landscape your business operates, will depend on the private equity investment companies available to you. Each handles a specific sector.
• Instead of simply building a company and selling it, part of the strategy should be to make yourself known to reputable private equity firms.
• They key element in all areas of PE, is to ensure that there is growth potential. Whatever happens, the business must be undervalued in terms of what can happen when strategic growth and investment is applied.

BEST MOMENTS

'Private equity in that whole world has been changing considerably with the onset of digital'

'The more you build your brand in that investment space, the more powerful it is when that time comes'

'Private equity is a key part of the end stage of scale-up'

'Have the intent to sell your business to private equity at some point'

VALUABLE RESOURCES

Scale Up Your Business – scaleup.vip/podcast

Join the free Scale Up Your Business community: scaleup.vip/community

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ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD
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