In order to make sure your marketing strategies are effective, you need to focus on who your ideal customer is. 

Many entrepreneurs form their businesses around a product or idea, and then try to find the customer to fit. But as Nick explains in this week’s '15 Minutes To Action', it might be time to flip that thinking...  

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

KEY TAKEAWAYS

• A business founded upon a product-centric approach instantly fails to take into account the most important stakeholder: the customer. What are their needs? 
• If a brand an understand the archetypes of its ideal customer, and can align with their values, it can engender a sense of trust, whether consciously or unconsciously.
• Aim for an 80/20 split when it comes to marketing. 80% of your revenue should be coming from your core audience or archetype. The other 20% should come from another.
• We should appeal to our customer’s sense of risk, and attempt to solve problems that are high-stake. Identify the need that’s keeping your customer up at night.

 

BEST MOMENTS

‘We tend to align with things that align with us’

‘Archetypes are the heartbeat of a brand’

‘You need to understand that person or persona intimately, so that you understand their problems’

’The more generalist you are, the more you don’t stand out'   

 

VALUABLE RESOURCES

Brand Archetypes at Medium - https://medium.com/ebaqdesign/brand-archetypes-the-ultimate-guide-with-48-examples-44b39eb41c8f

 

ABOUT THE HOST 

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. 

CONTACT METHOD

Nick’s Facebook page: https://scaleup.vip/FB  
Nick’s LinkedIn: https://scaleup.vip/LI  
Nick's Instagram: https://scaleup.vip/IG  
Scale Up Your Business, coaching/consulting: https://suyb.global

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