After a wild week at Salesforce’s global jamboree in San Francisco, the tech giant’s full flip to generative AI was relentlessly hammered home. Like most, the heat is on APAC marketing boss Leandro Perez and his 100-plus regional marketing team to walk the talk, applying Salesforce’s new AI-powered capabilities to his own operation. Perez claims it’s working – from freeing up masses of time to iterate social posts on different platforms, to summarising Slack meetings, driving thousands of personalised iterations and interactions on its website, notching up to 80 per cent engagement rates on email campaigns – and potentially turning customer service teams into sales teams - at least partially. But Perez insists all those productivity gains won’t see teams hollowed out. “We never have enough people to do what we need to do anyway, especially if you have big visions from brand to demand.” Creating 15 versions of a social post and scheduling it “isn’t marketing” anyway, he says, “it’s just operations work. So I personally am not getting any pressure to reduce as a team.” Perez says the major B2B firms he’s speaking with all proffer similar lines. If anything, says Perez, generative AI gains mean he can ask for greater resource – because he can prove to leadership that marketing is powering through greater workloads, in turn driving sales growth. And APAC is Salesforce’s fastest growing market globally. Here’s a few insider learnings from a company selling AI to the world. And where B2B marketing is headed next.
See omnystudio.com/listener for privacy information.
View all episodes
By LiSTNRAfter a wild week at Salesforce’s global jamboree in San Francisco, the tech giant’s full flip to generative AI was relentlessly hammered home. Like most, the heat is on APAC marketing boss Leandro Perez and his 100-plus regional marketing team to walk the talk, applying Salesforce’s new AI-powered capabilities to his own operation. Perez claims it’s working – from freeing up masses of time to iterate social posts on different platforms, to summarising Slack meetings, driving thousands of personalised iterations and interactions on its website, notching up to 80 per cent engagement rates on email campaigns – and potentially turning customer service teams into sales teams - at least partially. But Perez insists all those productivity gains won’t see teams hollowed out. “We never have enough people to do what we need to do anyway, especially if you have big visions from brand to demand.” Creating 15 versions of a social post and scheduling it “isn’t marketing” anyway, he says, “it’s just operations work. So I personally am not getting any pressure to reduce as a team.” Perez says the major B2B firms he’s speaking with all proffer similar lines. If anything, says Perez, generative AI gains mean he can ask for greater resource – because he can prove to leadership that marketing is powering through greater workloads, in turn driving sales growth. And APAC is Salesforce’s fastest growing market globally. Here’s a few insider learnings from a company selling AI to the world. And where B2B marketing is headed next.
See omnystudio.com/listener for privacy information.
369 Listeners
3 Listeners
183 Listeners
95 Listeners
130 Listeners
33 Listeners
316 Listeners
56 Listeners
3 Listeners
142 Listeners
546 Listeners
145 Listeners
160 Listeners
36 Listeners
0 Listeners
42 Listeners
47 Listeners
24 Listeners
12 Listeners
1 Listeners
325 Listeners
31 Listeners
0 Listeners
0 Listeners
2 Listeners
0 Listeners
25 Listeners
0 Listeners
97 Listeners
18 Listeners
0 Listeners
0 Listeners
660 Listeners
12 Listeners
1 Listeners