The Online Course Show

150: A Launch That Loses Money to a 6-Figure Launch 3 Months Later – What Changed? (Featuring Kate Kordsmeier)

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If you’ve been listening to this podcast for a while, you know that my first online course was not an instant success. That’s why I love hearing from other course creators about the highs and lows of their own online course journeys. Guest Kate Kordsmeier has a fascinating tale of successful blogging, making money, losing money, and turning it all around.

“What I liked about courses was that it was a way to reach many more people, i.e. have a bigger impact but without having to do more work. I was trying to find something that was a little bit more scaleable, a little bit more passive...”

- Kate Kordsmeier

In This Episode, We Talked About:
  • (0:47) Catching up with David on getting traction with your content
  • (2:49) Reflecting on who’s inspired us and how co-hosting is going
  • (5:01) Why David’s learning about standup comedy
  • (7:46) What I’ve been working on lately
  • (9:06) Celebrating progress with my Next Level Course students
  • (11:23) Introducing Kate and how she got started in online courses
  • (14:21) Why online courses instead of a book or a blog post?
  • (18:09) Going beyond basic content
  • (19:59) How Kate handles video coaching
  • (25:30) What about students who aren’t on social media?
  • (29:00) Value propositions + success stories
  • (34:11) How Kate has structured her course content
  • (35:32) Taking the course from idea to finished product
  • (38:39) Learning from a low point
  • (43:18) How Kate’s launch style has evolved
  • (44:59) Does passive income really exist?
  • (48:55) How the pandemic has affected her family and business
  • (54:39) Transitioning into an evergreen marketing model
  • (1:00:41) My suggestions for how Kate could relaunch to people on her list
  • (1:08:44) Conversion rates and traffic sources
  • (1:11:06) Making decisions based on niche and personality
  • (1:19:01) Kate’s favorite tools and platforms
  • (1:28:31) Advice for new and aspiring course creators
  • (1:30:52) David and I discuss the launch rollercoaster
  • (1:34:14) Recent changes in my business
  • (1:42:08) The value of analytics
  • (1:44:07) Wrapping up

    • That’s all for now, folks! See you on the next episode of The Online Course Show.

     

    Links
    Offers and Tools:
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Active Campaign
      • Guest Links:
      • Kate’s Website
        • Books and Resources:
        • MoveU
        • Owen Video
        • Blog to Biz Hive
        • Digital Course Academy
        • Mariah Coz
        • Rocket Fuel
        • The Obstacle is the Way
          • Jacques’ Courses:
          • The Online Course Accelerator
          • Next Level Courses
          • Piano in 21 Days
            • David’s Courses:
            • Wellness Program Expertrategic Coach
              • ...more
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              The Online Course ShowBy Jacques Hopkins
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