Oh, you like gourmands? Name five flavors. Le Monde Gourmand can give you dozens more than that. We have Ann Somma, chief brand officer of Tru Fragrance  & Beauty to chat behind the makings of your favorite retailers' fragrances (American Eagle, Anthropologie, Urban Outfitters, Wrangler Jeans...) and how one of those secret fragrances seen only in Urban Outfitters stores struck out to become its very own brand, now jumping to bigger retailers like Ulta, and developing its own following on social media with cute, edible (and French-sounding), and collectible scents.

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