Juliette Has A Gun's founder Romano Ricci may be more of a Mercutio in the Shakespeare-coded and metaphorical world of this episode. With Not A Perfume, Anyway..., Mmmm..., Ode To Dullness, and others, Juliette Has A Gun has undone haute parfumerie's formalities and proven that levity can be luxury as well. We speak with Ricci about the risk of launching an unserious fragrance brand in the height of mid-aughts fragrance culture, his roots in fragrance and fashion legacy, and how fragrance can be invisible armor.

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