What the Fundraising

153: The Art of Fundraising Beyond the Ask: Finding Joy, Building Relationships, and Making a Difference with Kristal Frazier


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Welcome to an inspiring episode that takes you on a deep dive into the world of fundraising, where authentic connections, passion, and joy are at the heart of success. From overcoming the fear of asking for donations to navigating the complex relationship dynamics, today's conversation provides fundraisers and nonprofit professionals with the tools and strategies they need to excel in their roles. Whether you're a seasoned fundraiser or just starting in the field, this episode will empower you to build authentic connections and unleash your full potential in fundraising!

In this episode, meet Kristal Frazier, an extraordinary international speaker, results-driven trainer, and soon-to-be bestselling author. With a captivating presence and a passion for empowering individuals and organizations, Kristal is affectionately known as the "Queen of Conversation."

Over the past decade, Kristal has graced stages across North America, Europe, and Africa, where she has shared her wealth of knowledge and expertise with thousands of students, small business owners, nonprofit executives, and a diverse range of professionals. Her impact is undeniable, having collectively guided her audience to secure an astounding $200 million in funding from funders and individual donors. Having walked the challenging path of fundraising herself, Kristal understands the intricacies and difficulties that come with the territory. Yet, she firmly believes that speaking confidently and in authority is the key to fearless fundraising. With her guidance, you can learn the skills necessary to ask for and secure the funding and donations essential to your organization's or program's success.


In this episode, you will be able to: 

  • Learn how to overcome fundraising fear and speak with confidence.
  • Discover the art of fundraising beyond the ask. 
  • Explore how to infuse empathy into conversations, create genuine connections with donors, and cultivate lasting relationships.
  • Get an insight into balancing the complex world of fundraising and human connection.
  • Learn how to find joy and synergy in fundraising.

  • Get all the resources from today’s episode here


    Many thanks to our sponsor, iWave for making this episode possible. Our friends at iWave help nonprofits identify, qualify, and retain donors to raise more major gifts. Using their comprehensive software, iWave gives you access to the industry’s highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. To get a demo and learn more, check out iWave.


    Connect with me: Instagram: www.instagram.com/whatthefundraising_

    Facebook: www.facebook.com/whatthefundraising

    YouTube: www.youtube.com/@malloryerickson7946

    LinkedIn: www.linkedin.com/mallory-erickson-bressler/

    Website: malloryerickson.com/podcast


    Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652


    If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.


    If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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    What the FundraisingBy Mallory Erickson

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