When you concentrate more effort developing relationships with a relatively small number of supporters or corporate partners with high potential, it becomes much easier to grow high value income. We’ve also found that although this idea makes sense to many people in theory, it can be hard to apply in practice. So what can you do to overcome the various barriers to more focused and effective relationship-building with partners / supporters / funders? Using examples of successful partnerships and major gift fundraising growth from people on Bright Spot’s recent mastery programmes, in this episode Rob and Ben share techniques to help you harness the power of highly focused effort. We’d love to know what you think! And thank you for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn and on X / twitter Ben is @benswart and Rob is @woods_rob.