B2B Marketing with Dave Gerhardt

#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober


Listen Later

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

  • How she built her audience on LinkedIn and turned it into a niche consulting business
  • Creating problem-aware landing pages that convert and drive pipeline
  • Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

  • (00:00) - - Intro
  • (07:37) - Getting Started Publishing on LinkedIn
  • (11:00) - - Niching Down on LinkedIn to Grow Faster
  • (12:46) - - Getting Laid Off and Going All In On Consulting
  • (16:18) - - The Power of Networking Calls
  • (19:01) - - Attracting More Targeted Clients by Niching Down
  • (22:16) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
  • (28:05) - - Optimizing Landing Pages and Creative for Search Ads
  • (29:13) - - Utilizing Paid Traffic for B2B
  • (34:02) - - Measuring Success Beyond Just Conversions
  • (37:21) - - Making Landing Pages Customer Centric
  • (39:09) - - Why Founders Need to Be On Social Media
  • (41:40) - - Navigating Long Sales Cycles and Marketing Impact
  • (46:00) - - Attribution Should Align With How Buyers Buy
  • (48:08) - - Digital Ads and Landing Page Success

  • Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today’s episode is brought to you by Grammarly.

    Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

    You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.


    That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.


    AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:

    – Cut down on back-and-forth

    – Automate content, research, and reporting

    – Eliminate busywork

    – Make space for strategy


    We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.


    Get the report and see how top teams are making AI actually useful.

    Visit go.grammarly.com/exitfive to grab it.



    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
    ...more
    View all episodesView all episodes
    Download on the App Store

    B2B Marketing with Dave GerhardtBy Dave Gerhardt

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    38 ratings


    More shows like B2B Marketing with Dave Gerhardt

    View all
    The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

    The Digital Marketing Podcast

    102 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,453 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,443 Listeners

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

    180 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    175 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,247 Listeners

    Noah Kagan Presents by Noah Kagan

    Noah Kagan Presents

    903 Listeners

    The CMO Podcast by vYve & Jim Stengel

    The CMO Podcast

    340 Listeners

    Creator Science by Jay Clouse

    Creator Science

    454 Listeners

    GTM Live by Passetto

    GTM Live

    199 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    139 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    284 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    351 Listeners

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    718 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    49 Listeners