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Episode 1542:

Steve Chou explains how to position your small business to command premium prices, highlighting the importance of understanding your audience's willingness to pay, emphasizing value over price, and differentiating your offerings. Discover actionable tips for creating perceived value that builds trust and drives long-term customer loyalty.

Read along with the original article(s) here: https://mywifequitherjob.com/how-to-command-premium-prices-for-your-small-business/

Quotes to ponder:

"Premium pricing is not about being expensive; it’s about delivering undeniable value."

"Your customers will pay more when they believe what you offer is worth it."

"The key to charging more lies in differentiation, trust, and the perceived value of your brand."

Episode references:

Blue Ocean Strategy: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1625274491

The Art of Pricing: https://www.amazon.com/Art-Pricing-Business-Price-Sell/dp/1400080932

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