Mitch Tuchman spent this first half of his career as a Silicon Valley software entrepreneur. He then entered investment management with Apex Capital, LLC where he oversaw a $200 million technology portfolio. He founded the first robo-investment firm, MarketRiders, in 2008. By 2012, Tuchman noted that robo-investing needed a "human touch" and he partnered with Scott Puritz to form Rebalance. They recruited an all-star Investment Committee with Princeton Economics Professor Burton Malkiel, author of the classic investment book, A Random Walk Down Wall Street; Dr. Charles Ellis, the former longtime chairman of the Yale University Endowment; and Jay Vivian, the former Managing Director of IBM's $100+ billion retirement investment funds.

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