In this episode of Startup CPG Podcast, Daniel Scharff is joined by Glenn Cunningham, Director of Center Store for Village Supermarkets, which owns tastemaker New York stores Fairway Market, Gourmet Garage, and local area ShopRites, and is part of the 

Wakefern Co-op. Glenn sheds light on the cooperative model of Wakefern, providing valuable insights into grocery shopping trends and strategies for sourcing and supporting emerging brands.

Glenn discusses distributor preferences and the criteria for getting brands onto shelves at major stores. He shares effective strategies for driving in-store trials and boosting sales, highlights successful brand launches, and offers tips on demo strategies and building a strong social media presence.

Listen in as they share about:

• Glenn’s start in the Grocery Business
• Village Supermarkets and Wakefern Overview
• Store Banners, Sourcing and Finding New Brands
• Trends and Consumer Behavior
• Distributors and Partnerships
• On-Shelf Strategies
• Fancy Food Show Experience
• Local and Emerging Brands

Episode Links:

Center Store for Village Supermarkets Website

Fairway Market Website

Gourmet Garage Website

ShopRites Website
Glenn Cunningham LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]

Episode music by Super Fantastics