Prospects are more informed than ever, and B2B sales reps often struggle to add value in sales conversations.

Executive buyers are tuning out… in fact, according to Forrester, 81% of sales conversations are a waste of time! Effective strategies for sales training and coaching can make sales reps better at engaging buyers, and help reps close more deals.

In this episode, Robin Saitz, Chief Marketing Officer at BrainShark, discusses how to turn things around -- by turning your sales team into a dream team.