The Bright Balloon

157. Forced to grow | Brian of Banzi Balloons


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In this interview with Brian from Banzi Balloons we hear about the tremendous growth of his company, but I also put him on the spot for some "next steps" advice for my business. And the thing I love about Brian is that when you ask his opinion - he gives it!

We talk about how he bought out his competition and could hardly keep up with the growth they experienced when the pandemic started to lift. From a two-person, home-based show to a 10-employee and 6,000 square foot studio space, Brian and his wife Christina were "building the airplane as they flew it".

Life circumstances had Brian calling in help from anyone he could find and having no choice but to delegate. Now, they've trained their team so well that they've been able to step away from doing the sales calls, yet are steadily making their way to their $1 million sales goal!

He shares with us some of the things that he feels have made a huge difference for their team. Things like price lists, e-commerce setup and empowering and trusting employees. Then we chat about his DNA Document - something that represents who they are and what they stand for. It's a pretty neat shift in thinking, compared to the usual mission and vision statements.

Next, I put him on the spot for that "next step" advice. And it's something that I knew I might hear again! It quickly leads into the topic of exit strategies, and I appreciated Brian sharing a few of his ideas on that.

We covered so much in this episode, I just know they'll be at least one thing you can take away from the conversation.

...And the question from the UGlu Hotline this week is about conventions - mainly Balloon Boss Summit and FLOAT. I share my thoughts on each of them!

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Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514‬

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The Bright BalloonBy Sara Meyer

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