B2B Marketing with Dave Gerhardt

#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz


Listen Later

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

  • How Amanda transformed her LinkedIn strategy to grow her following and engagement
  • The impact of personal branding on social media and its role in business growth
  • Creating a feedback loop to refine and improve content strategy

Timestamps

  • (00:00) - - Intro
  • (07:10) - - How to Use LinkedIn Video
  • (10:38) - - Shifting from Twitter to LinkedIn
  • (14:24) - - Developing a Clearer Target Market and Products
  • (15:07) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
  • (19:28) - - Why Your Content Strategy Must Be Focused
  • (24:58) - - The Brand Pyramid
  • (25:53) - - The Emotion Behind Branding
  • (29:23) - - People Are What Matter In Branding Success
  • (35:01) - - The Growing Creator Economy vs. Traditional Corporations
  • (36:19) - - Creating Emotional Brand Connections for Growth Marketing
  • (40:51) - - How Amanda Became a Fractional CMO
  • (43:25) - - Why Amanda Looks to Alex Lieberman for Inspiration

  • Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    This episode is brought to you by Webflow.


    If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

    That’s why more teams are switching to Webflow.


    Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.


    No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.


    It’s everything you need to turn your website into your most efficient, highest-performing channel.

    Check it out at webflow.com/exitfive.

    ...more
    View all episodesView all episodes
    Download on the App Store

    B2B Marketing with Dave GerhardtBy Dave Gerhardt

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    38 ratings


    More shows like B2B Marketing with Dave Gerhardt

    View all
    The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

    The Digital Marketing Podcast

    103 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,454 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,447 Listeners

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

    180 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    175 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,249 Listeners

    Noah Kagan Presents by Noah Kagan

    Noah Kagan Presents

    902 Listeners

    The CMO Podcast by vYve & Jim Stengel

    The CMO Podcast

    340 Listeners

    Creator Science by Jay Clouse

    Creator Science

    457 Listeners

    GTM Live by Passetto

    GTM Live

    199 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    145 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    284 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    352 Listeners

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    718 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    76 Listeners