In this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign. Raise your bid when you don't get impressions and clicks. You should also raise it when you get impressions, clicks, and sales for a really low ACOS. Lower your bid when you get lots of clicks but no sales and when you get lots of clicks and sales but high ACOS. ⬇️ Click to view my available resources! <a href="https://andyisom.com/">https://andyisom.com/</a> Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign. Raise your bid when you don't get impressions and clicks. You should also raise it when you get impressions, clicks, and sales for a really low ACOS. Lower your bid when you get lots of clicks but no sales and when you get lots of clicks and sales but high ACOS. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign. Raise your bid when you don't get impressions and clicks. You should also raise it when you get impressions, clicks, and sales for a really low ACOS. Lower your bid when you get lots of clicks but no sales and when you get lots of clicks and sales but high ACOS. ⬇️ Click to view my available resources! <a href="https://andyisom.com/" rel="noopener noreferrer">https://andyisom.com/</a> Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

#159 - The "Raise and Lower" PPC concept you need to know

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.

I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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#159 - The "Raise and Lower" PPC concept you need to know

#159 - The "Raise and Lower" PPC concept you need to know

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