In this episode, Eddie explores the dynamic phases of business and shares his three guiding principles for navigating the early stages: take risks, strike first, and make small contingency plans. He examines the concept of business as war, detailing the strategies that differentiate "wartime" and "peacetime" in entrepreneurship. Drawing from personal experiences—including challenges in his first marketing business and global insights from his non-profit, Impact Others—Eddie highlights the critical roles of collaboration, customer focus, and innovation in achieving long-term success. Tune in for valuable lessons and thought-provoking stories to help you build your vision and thrive in any business climate.

• TIMESTAMPS:
• 00:00 START
• 00:16 The Five Phases of Business  
• 00:32 Three Principles Eddie Uses During the First Two Phases Business
• 00:40 First Principle: You Cannot Play it Safe
• 03:33 Second Principle: Strike First
• 04:42 Third Principle: Have a Small Contingency Plan 
• 06:12 Is Business War?
• 08:00 The Principles During a Non War Time in Business
• 08:09 1st Principle: Collaboration v Destruction
• 09:14 2nd Principle: Customer Focus v Enemy Focus
• 11:41 3rd Principle: Innovation and Growth v Tried and True Tactics
• 15:04 What is a Problem Most Entrepreneurs Make?
• 17:14 Eddie Shares an Experience About a Time He Was at War in His First Business
• 21:40 Eddies Shares His Experience with Actual War in Two Countries his Non-Profit Impact Others Serves
• 24:34 The Importance of Self Introspection When Starting Your Business
• 24:54 Why its Important to Understand the Concept of War and Business
• 28:14 Eddie Gives Another Example of War in Business, Talking About Steve Jobs v Tim Cook
• 33:32 Eddie Explains that Having Vision is Vital When Running a Business
• 39:14 END 

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