There was a time, not so long ago, when fast-casual brands built around one menu item started to gain some traction, whether it was meatball brands or doughnut brands or even avocado brands. Then there was the grilled-cheese trend; a wave of grilled-cheese concepts sprung up in the early 2010s, offering premium takes on the comfort-food sandwich. But while many of those brands faded away, Melt Shop—a fast casual founded in New York City in 2011—managed to evolve into a thriving melted sandwich franchise that is carving its own niche in fast casual.
Spencer Rubin, founder and CEO, sat down with QSR editor Sam Oches to talk about how Melt Shop evolved on the path to success, and how its position within Aurify Brands' portfolio has given it a big advantage.

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