In this conversation, Rich Diviney, a former Navy SEAL, discusses his transition from the military to civilian life and the creation of his book, 'The Attributes'. He emphasizes the importance of evolving with changing roles, relationships, and situations. Rich also shares insights on coaching high performers and creating high-performing teams, with trust, vulnerability, and dynamic subordination in team dynamics. The conversation provides valuable lessons for individuals and businesses looking to optimize performance and navigate uncertainty. He also discusses the challenges and rewards of parenting and entrepreneurship, while embracing the ups and downs of life and accepting change in all relationships.

Rich Diviney is a bestselling author, leadership & human performance expert, and retired Navy SEAL commander. In a career spanning more than twenty years, he completed more than thirteen overseas deployments —eleven of which were to Iraq and Afghanistan. He served on multiple SEAL teams and in several leadership positions, including as a commanding officer for a SEAL squadron. As the officer in charge of training for a specialized command, Rich was intimately involved in an extremely specialized SEAL selection process, which pared down a group of exceptional candidates to a small cadre of the most elite optimal performers.

Diviney also spearheaded the creation of a directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first-ever “Mind Gym” that helped special operators train their brains to perform faster, longer, and better in all environments—especially high-stress ones.

After retiring from the Navy in 2017, Rich worked as a speaker, facilitator, and consultant with the Chapman & Co. Leadership Institute and Simon Sinek Inc. In January 2021, Rich released his first book: The Attributes. 25 Hidden Drivers of Optimal Performance; and founded The Attributes Inc., where he speaks and consults on leadership, high performing teams, assessment, selection and hiring. Rich has worked with thousands of businesses, athletic, and military leaders from organizations such as American Airlines, Meijer Inc., the San Francisco 49ers, McLaren, Zoom, and Deloitte.

Timestamps

[00:00] Introduction and Welcome

[00:14] The Host's Background and Purpose of the Show

[00:47] Introducing the Guest: Rich Diviney

[00:56] Rich Diviney's Background and Achievements

[02:11] Reconnecting and Catching Up

[03:06] Rich's Current Life and Business

[03:13] Reflecting on Past Experiences and Relationships

[03:25] Rich's Current Business and Concepts from His Book

[09:48] The Journey to Writing a Book

[12:01] Transitioning from Navy SEALs to Civilian Life

[12:57] The Importance of Identity in Transition

[27:43] The Concept of Dynamic Subordination in Teams

[31:39] The Impact of Arrogance on Team Performance

[39:03] Working with Simon Sinek and Chapman and Company

[40:10] Understanding the Difference Between Skills and Attributes

[40:24] The Role of Skills in Performance Evaluation

[40:51] The Limitations of Skills in Unpredictable Environments

[41:01] The Inherent Nature of Attributes and Their Impact on Behavior

[41:42] The Challenge of Assessing Attributes

[41:58] The Importance of Attributes in High Performance

[42:18] The Journey of Writing a Book on Attributes

[42:40] Distinguishing Between Skills and Attributes

[43:10] The Process of Developing an Attribute

[43:54] The Impact of Attributes on Personal and Professional Growth

[50:24] The Role of Narcissism in Entrepreneurship

[01:14:33] The Evolution of Relationships and Personal Growth

[01:15:52] The Parallels Between SEAL Team Experience and Entrepreneurship

Check Out “The Attributes” Author Rich Diviney: https://www.amazon.ca/Attributes-Hidden-Drivers-Optimal-Performance/dp/075355867X/ref=monarch_sidesheet

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Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

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