You've heard about the power of niching down for a virtual summit, but this summit host took it even further and found an unserved sub-niche within an already specific audience. In this episode, you'll hear how Samantha Radford found an underserved part of a niche audience, hosted an incredibly helpful and impactful event for them, and saw higher conversion rates because of it. For show notes, head to https://summithosthangout.com/161