Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #161, we're talking about a moment that trips up so many jewelry business owners: saying your price out loud (or writing it in an email) and immediately feeling the urge to apologize, justify, or explain. With metal prices rising and repricing happening fast, pricing confidence isn't just a mindset — it's a communication skill you can practice.

We share simple ways to state your price clearly and calmly, how to handle silence or pushback without spiraling, and why getting out of other people's wallets is one of the most freeing things you can do as a business owner. We also talk about how pricing feedback can be useful data — not a personal insult — and when it might be a sign you're selling in the wrong room.

💎 In this episode, you'll learn:

• Why pricing confidence matters more than ever when you're repricing frequently due to rising material costs

• How to say your price once, neutrally, and stop talking (and why silence isn't a "no")

• A practical trick for in-person selling: using a printed price list to create emotional distance

• How to respond to pushback with boundaries (without defending, discounting, or negotiating on the spot)

• Why "getting out of other people's wallets" builds trust — and protects your margins

🔒 Insider Bonus – What You'll Hear When You Join: In the insiders-only continuation, we go deeper into the emotional layer underneath pricing confidence — including how money beliefs are often shaped by childhood, why finances can feel overwhelming even when you're "doing fine," and how wishy-washy pricing language can quietly erode trust.

We also shift into a behind-the-scenes conversation about what's working for clients right now (spoiler: consistency + planning), how hard it is to measure "missed opportunity," and why being niche and authentic is becoming even more important in an AI-driven search landscape. Plus, we share what we're thinking for the future of the podcast (including bringing interviews back) and talk honestly about bandwidth, content fatigue, and the pressure to constantly keep up.

👉 Love this teaser? Unlock the full insider episode at Patreon for instant access and more exclusive content.

About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.