The Online Course Show

162: From MTV Show to YouTube Star to Course Creator (Featuring Mike Greenfield)

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Welcome to the very first episode of the year! Here’s to hoping that 2021 is one where the days are a bit brighter. And I’m feeling great about starting off the year with today’s interview: Mike Greenfield and I had a great conversation about how he’s helping home cooks up their game at a time when more people than ever are making their meals at home.

“Don’t listen to anyone who says there is one perfect way… Trust yourself. Do it.”

- Mike Greenfield

In This Episode, We Talked About:
  • (0:39) Gearing up for the new year with a book recommendation I’m very excited about
  • (9:05) Our take on New Year resolutions
  • (10:26) Reading goals
  • (12:16) David’s first virtual lunch-and-learn and the importance of live feedback
  • (15:50) Setting the stage for today’s interview
  • (17:21) Introducing Mike Greenfield and thinking about modern “celebrity”
  • (21:22) When courses came into the picture for Mike
  • (24:55) His business structure and timeline
  • (27:45) Talking sponsorships
  • (30:10) How Mike created his first course
  • (33:09) Mindset and why his approach resonates with me
  • (37:55) Cook vs. chef
  • (38:59) Launching and learning lessons along the way
  • (45:22) Where he crossed paths with people who could help
  • (47:07) Pricing and revenue decisions
  • (50:49) Thoughts on social media
  • (51:55) Mike’s upcoming launch
  • (54:14) Why I’m interested in his course offerings
  • (57:12) What he’s doing differently this time
  • (59:37) Funnels and email lists
  • (1:02:46) Talking Active Campaign
  • (1:03:53) Teams and evolving work responsibilities
  • (1:08:43) Our roles as course creators
  • (1:13:04) Risk and entrepreneurship
  • (1:16:12) The one thing that made the biggest difference for my business
  • (1:18:24) Talking parenting, balance, and creating space for breaks
  • (1:21:47) Being in the right place at the right time
  • (1:24:40) Mike’s advice for new and aspiring course creators
  • (1:26:46) License to do things
  • (1:28:11) Where to find Mike outside of YouTube
  • (1:28:43) Why I appreciate hearing David’s perspective on interviews
  • (1:29:22) Who gets a pass on marketing?
  • (1:30:36) Building assets
  • (1:32:26) Am I still doing personalized coaching?
  • (1:34:14) YouTube revenue
  • (1:35:51) The best way to contact celebrities
  • (1:37:35) Takeaways from Social Dilemma
  • (1:39:43) Transitioning a community from one platform to another
  • (1:43:24) A rabbit hole that led David to my long-defunct music podcast
  • (1:48:48) Our potluck dishes of choice
  • (1:50:02) Why I now have a full-time transcriptionist
  • (1:52:54) Email lists, funnels, and design inspiration
  • (1:56:02) Enjoying different stages of life and business + teasing for an upcoming episode
  • (1:58:57) Wrapping up with how you can help the podcast

    • That’s all for now, folks! See you on the next episode of The Online Course Show.

     

    Links

    Offers and Tools:

    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Active Campaign Free Trial
    • Win of the Week

      • Guest Links:

      • Mike’s website

        • Resources and Recommendations:

        • From 6 to 7 Figures
        • E-Myth Revisited
        • 2X Business Coaching
        • The 12-Week Year
        • The 90-Day Life
        • Think and Grow Rich
        • Traction
        • Clockwork
        • 12 Rules for Life
        • Love You Forever

          • Jacques’ Courses:

          • The Online Course Accelerator
          • Next Level Courses
          • Piano in 21 Days

            • David’s Courses:

            • Wellness Program Expert
              • ...more
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              The Online Course ShowBy Jacques Hopkins
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