In this episode, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas of brand development, merchandising, operations, upscaling, trade shows, and event planning.

I ask Anna specifically about her expertise in brand development and merchandising. We explore topics like: - The role that merchandising plays in brand development - How jewelry brands can approach merchandising in a strategic way - The types of information/data a jewelry brand will need to optimize their merchandising …and more!

Listen to benefit from Anna's wealth of information, knowledge, and experience.

Links from the episode: Women's Jewelry Association (WJA) - https://www.womensjewelryassociation.com/ American Gem Society (AGS) - https://www.americangemsociety.org/ Black in Jewelry Coalition (BIJC) - https://blackinjewelry.org/ Samsonova Consulting - https://www.samsonovaconsulting.com/ Samsonova Consulting Instagram - https://www.instagram.com/samsonovaconsulting/