There are mountains of marketing advice available to B2B marketers, including this podcast!

But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up?

This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will work for your brand.

If you’d like to connect with me, please do! I’d love to hear your thoughts and feedback. Add me on LinkedIn here.

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.