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Episode 1620:

Generating high-quality leads starts with accurate customer data. Shayla Price emphasizes the importance of gathering reliable insights, refining buyer personas, and segmenting audiences to create personalized marketing strategies. By leveraging data effectively, businesses can improve conversions, build stronger customer relationships, and ultimately drive more sales.

Read along with the original article(s) here: https://neilpatel.com/blog/customer-data-solution-to-lead-generation/

Quotes to ponder:

"Understanding who your customers are and, in turn, what they like, will undoubtedly enable you to increase conversions and sales."

"Use personas to spend more time with qualified leads, because they’re the ones who are most likely to turn into those long-term customers you’re looking for."

"Customer data is intended to facilitate the relationship between the sales rep and the buyer."

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