How do you attract and support content creators to help your charity? There are many thousands of people who create their own content and have a thousand followers or more. Many of them also care about good causes and would enjoy raising funds for charities that support those causes.

This time Rob talks to Tom Downie of Tiltify. They discuss the content creator economy and the opportunities it represents for charities. Every year Tom sees how hundreds of charities operate in this fast-growing market.

Tom shares both common mistakes and lots of insights from when charities make the most of these valuable opportunities. He shares examples, both of charities responding to influencers that approach you with their own ideas; and of campaigns organised by charities that successfully recruit many influencers to get involved.

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