When should you innovate and when should you honour tradition? The luxury industry answers this question all the time.

Luxury businesses like Louis Vuitton have been around since the 1800s, but have found a way to thrive in the Digital Age. In this episode, you will learn how they've done it so you can apply their lessons to yourself.

You will learn:

• Two key questions to ask to weigh up when to innovate
• How Burberry quadrupled its share price with digital transformation
• Which industry keeps growing despite recession fears

Resources mentioned in this episode

1. Innovate but How? The Pragmatist's Guide to Growth
2. Luxury Goods Global Market forecast

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Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

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