February 14, 2023

163: Leveraging Idea Kernels to Create Compelling Content with Khe Hy

34 minutes

Prolific punchy pontificator Khe Hy—creator of the $10K work accelerator and Supercharge Your Productivity—returns to the pod to share his strategy for collecting inspiring content, repackaging interesting tidbits, and regularly hitting “publish” on his newsletter, RadReads.

Today we’re talking about idea kernels: micro-ideas that can be elaborated upon and turned into different kinds of content that help you connect with your audience and your fellow creators. If you haven’t already, be sure to check out Khe’s earlier episode on 129: The $10K Work Framework.

More About Khe: Khe Hy is the founder and CEO of RadReads, an online education company that helps professionals lead productive, examined, and joyful lives. Khe is the creator of the $10K Work productivity method and teaches the popular cohort-based course Supercharge Your Productivity. RadReads provides guides, trainings, and coaching for over 36,000 professionals to help them gain back free time, scale their impact and make their little dent in the universe.

🌟3 Key Takeaways:

If you’re collaborating on making content, create rules for decision-making that your team members can follow.

Are you telling yourself any stories that aren’t serving you? For example, can you only be a certain kind of creative or productive at a certain time or under certain conditions? Are they really true?

If you have a large enough audience, social media sites, like Twitter and IG, can be a great place to test idea kernels. The feedback is immediate and can help you decide whether or not to develop a small idea further, repurposing it in a style best suited to the different platforms.

📝Permission: To not be consistent. If that consistency bugaboo takes over, it can suck the life out of the process for you. When you get stuck, create content based on kernels from other people's work to help them gain more visibility and to build a deeper relationship with them.

✅Do (or Delegate) This Next: Set yourself up to find idea kernels that resonate with your audience by looking at what they’re consuming: their top ten podcasts or YouTube channels or Substacks. Follow the fun and look at what is interesting to you as well.

📘Books Mentioned:

Free Time: Lose The Busywork, Love Your Business

Pivot: The Only Move That Matters Is Your Next One

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

🔗Resources Mentioned:

Khe on the web, Twitter, LinkedIn

Courses: Supercharge Your Productivity, $10K Work Accelerator

Articles: The Magic of Doing $10,000 Per Hour Work, How to be the Chief Unblocking Officer, CNN: Meet Khe He, the Oprah for Millennials

🎧Related Podcast Episodes:

129: The $10K Work Framework with Khe Hy and Pivot 313: What’s the pebble in your shoe? Pivoting from Wall Street to RadReads with Khe Hy

Alex Cooper’s Call Her Daddy interview with John Mayer

156: 8 Idea Generation Strategies and 124: JB’s 5 C’s System for Content Curation

137: Attracting Clients Through TikTok (without Letting the Algorithm Drive You) with Inna Aizenshtein

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By Jenny Blake

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