In this episode of the Sales Hacker podcast, we have Neal Patel, the CRO of Crunchbase, an information resource that we all know and love. We talk about why salespeople need to be businesspeople first and why objection handling means that you’ve already lost.

What You’ll Learn

1. How to marry your ambitions to create success
2. Lessons in poverty and humility
3. Ways to connect the dots so you kick ass and take names
4. Principles of team leadership
5. Objecting handling means you've already lost
6. Who motivated and taught Neal along the way

Show Agenda and Timestamps

1. How to marry your ambitions to create success [7:04]
2. Lessons in poverty and humility [9:12]
3. Ways to connect the dots so you kick ass and take names [11:31]
4. Principles of team leadership [14:58]
5. Objecting handling means you've already lost [20:11]
6. Who motivated and taught Neal along the way [25:24]
7. Sam’s Corner [28:58]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.