You'll find NYC's newest and coolest fragrance boutique in South Williamsburg. For those who wander further from the beaten path of the neighborhood's main drag, at Stéle you can smell some of the most unique and hard-to-find fragrance brands you've only seen online. 

In this episode we speak with founders and shopkeeps, Jake & Matt Belanger about how they built the shop, the fragrance community, the difference between concepts and notes, and what makes a really good smell.

Some of the new scents we smelled in episode:

[What we smell like today: Sabrina Carpenter Sweet Tooth Cherry Baby, Eleasium Attachment oil]

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