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Episode 1636:

David Webb highlights how small businesses can harness social media to build trust, increase engagement, and drive sales. This guide covers key strategies like defining a target audience, fostering interaction, maintaining a consistent visual identity, and leveraging influencers. By focusing on authenticity and value rather than constant promotion, businesses can create lasting customer relationships and a recognizable brand.

Read along with the original article(s) here: https://michaelmehlberg.com/blog/2017/12/10/how-to-use-social-media-to-brand-your-small-business

Quotes to ponder:

"Encouraging people to comment on your post by simply asking them to do it."

"Customers will be more eager to buy if you show them that you’re an expert on the matter in a pleasant way rather than yelling at them to buy."

"Be careful when choosing the right influencer for your brand - find the one that is considered an expert in your niche, that has a similar target audience, and a language and style compatible with the one you’re using on social networks."

Episode references:

Quikclicks: https://www.quikclicks.com.au

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