The Online Course Show

164: The KING of UDEMY on Why 100 Courses are Better Than 1 (Featuring Phil Ebiner)

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In what is possibly the most requested interview in the history of this show, Phil Ebiner joins me today to chat about all things online course-related! Whether you’ve been looking forward to this for ages, or this is your first time hearing about how Phil is crushing it in the online course world, I think you’re going to find a lot of value in today’s episode.

“Every little course is a different stream of income.”

- Phil Ebiner

In This Episode, We Talked About:
  • (0:41) Catching up and thinking about pricing
  • (5:00) The biggest ideas that affect my pricing strategy
  • (12:02) Base-rate neglect
  • (15:55) Order bumps vs. one-time offers
  • (22:34) The importance of keeping your audience in mind
  • (24:43) A good problem I’m currently having
  • (26:25) Pros and cons to price raises
  • (27:03) Setting the stage for today’s interview
  • 29:30) Phil’s thoughts on managing family life and business ownership
  • (36:42) The freedom of being your own boss
  • (37:55) Debt, traditional education, and finding jobs
  • (43:31) Phil’s online course journey
  • (48:37) Platform choices
  • (52:36) Thinking about the pros and cons of different platform structures
  • (1:01:01) High ticket vs. low ticket
  • (1:02:39) Thoughts on course that cost more than average
  • (1:04:25) Passive income and urgency
  • (1:06:12) The two paths to choose from
  • (1:14:07) How Phil uses other instructors and shares profits
  • (1:19:02) Making the transition to online courses
  • (1:20:46) Deciding which content belongs in which part of Phil’s business
  • (1:22:43) Answering questions about the online course world
  • (1:25:15) Talking tools
  • (1:30:19) Phil’s hardware recommendations
  • (1:33:46) Webcam resources from Phil + an early pandemic giveaway
  • (1:36:12) How 2020 impacted our businesses
  • (1:40:01) Phil’s experience with obstacles
  • (1:43:09) Why not just stop?
  • (1:44:37) Where to find Phil online
  • (1:47:00) David sends a bearhug + and we discuss our takeaways
  • (1:50:23) Favorite questions and some family backstory
  • (1:52:10) Online course alternatives to traditional problems
  • (1:54:58) A $36,000 course?
  • (1:58:28) My own course experiences with live components
  • (2:00:13) Can a new instructor break into Udemy success?
  • (2:05:29) Branching out and overcoming obstacles
  • (2:11:02) Different strokes for different folks
  • (2:14:49) Wrapping up and teasing next week’s episode

    • That’s all for now, folks! See you on the next episode of The Online Course Show.

     

    Links
    Offers and Tools:
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Win of the Week
      • Guest Links:
      • Phil’s website
      • Phil’s courses
      • Phil’s Udemy page
      • Online Course Masters podcast
        • Books and Resources:
        • Make Time
        • Udemy
        • Skillshare
        • Career Quest
        • Teachable
        • ConvertKit
        • ScreenFlow
        • Canva
        • HootSuite
        • Buffer
        • Edgar
        • Brio webcam
        • Sony A6000
        • Raycast lighting
        • Aputure lights
        • Evolved Finance course
        • Consulting.com
        • Dad is Fat
        • From 6 to 7 Figures
          • Jacques’ Courses:
          • The Online Course Accelerator
          • Next Level Courses
          • Piano in 21 Days
            • David’s Courses:
            • Wellness Program Expert
              • ...more
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