Pitching or presenting to a group is a valuable skill in fundraising. Many people see the purpose of a presentation as sharing information. But we’ve found you get better results if you instead see it as a chance to persuade people to actually do something (or something different.)

After your presentation, would you like your colleagues to actively support your fundraising project? Or perhaps you’d like the funder to share your proposal with fellow trustees… or for your audience to choose your charity as a partner.

Whatever your presentation, in this, the second episode on influencing groups, Rob and Ben share a powerful technique for deciding what to include. With examples, they explain three ideas for improving your results when you present or pitch through more effective content.

We’d love to know what you think! And thank you for supporting our show, e.g. by sharing it with colleagues or on LinkedIn.