Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #166, Liz is joined by Robin Kramer, jewelry industry consultant, speaker, and mentor with more than two decades of experience helping designers turn creative vision into sustainable success. As the founder of Red Boot Consulting and co-founder of both Flourish & Thrive Academy and CURATED at Luxury Lifestyle, Robin has helped countless jewelry brands strengthen their wholesale strategy, elevate their presence, and build meaningful relationships within the industry.

In this episode, we're diving into what makes wholesale work in the long term. Robin shares why wholesale is still one of the most powerful ways to grow brand recognition and revenue, what retailers are really looking for, and how jewelry brands can create lasting relationships with stockists through consistency, professionalism, and genuine connection.

💌 In this episode, you'll learn: - Why wholesale is about more than revenue — it also builds brand recognition and validation - What makes a jewelry line stand out to retailers today - The importance of consistency, professionalism, and a strong point of view - Common mistakes brands make when trying to get wholesale accounts - How to build lasting relationships with stockists after getting your first accounts - Why trade shows still matter and how in-person connection can strengthen your wholesale strategy

✨ For Insiders ONLY, Robin goes even deeper into how jewelry brands can prepare for wholesale success before ever stepping onto a trade show floor. She shares practical advice for outreach, follow-up, identifying the right store partners, and taking a more thoughtful approach to building a wholesale strategy that fits your brand.

🎧 Ready to strengthen your wholesale relationships and approach retail with more confidence? Listen now — and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Our Guest

Robin Kramer is a jewelry industry consultant, speaker, and mentor with more than two decades of experience helping designers transform creative vision into sustainable success. She founded Red Boot Consulting in 2010 and co-founded Flourish & Thrive Academy in 2012, supporting designers in building strong brands and wholesale strategies. Most recently, she co-founded CURATED at Luxury Lifestyle, a program within New York City's premier home, gift, and lifestyle trade show that helps emerging fine jewelry designers elevate their presence and build meaningful connections with retailers, press, and buyers. Known for her warm, approachable style and signature red boots, Robin helps designers grow with clarity, confidence, and long-term strategy.

Connect with Robin: redbootconsulting.com Follow Robin on Instagram: @redbootgal

About Your Hosts

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.