Law Subscribed

(167) Legaltech + Subscriptions with Tom Pfennig of GOLT AI


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Here are the top 5 takeaways from this episode:

* AI is “Augmented Intelligence” and a Catalyst for Transformation: AI should be viewed as an augmenting tool to enhance legal work, not a “magic box” for perfect results. The systemic and responsible deployment of AI/legal tech is essential for a business transformation that shifts from a reactive to a proactive service delivery model, ultimately freeing up time from mundane tasks.

* Focus on Strategy First, Tools Second (Stage One vs. Stage Two): The mistake many make is focusing on the sheer number of AI tools (Stage Two) before defining a strategy (Stage One). The first step should be to map current operations, identify pain points, define a target operating model, and understand what to do with the surplus capacity created by efficiency. Deploying tech without a defined structure is “piecemeal.”

* The Human Element and Risk Allocation Remain Critical: Despite advancements in AI, people still seek lawyers for human interaction, to assign and share accountability, and to feel a sense of confidence and comfort in resolving legal problems. The human lawyer acts as a “guardian” and “shield,” and human judgment is necessary for interpreting legal dilemmas, especially since a 1% uncertainty will always exist, regardless of machine precision.

* The Need for Purpose-Built Technology: Using a single, ultimate generalist AI tool for everything in law is like “trying to saw a two by four with a power drill.” Lawyers must select technology that is purpose-built for specific use cases (e.g., contracts, litigation, research) to achieve true efficiency and higher-quality work.

* A Shift in Business Model is Essential for AI Success: The full potential of AI cannot be realized if the fundamental incentive structure remains the billable hour. If all incentives are to “bill more time,” AI’s 4% time saving is seen as lost revenue. However, by adopting models like subscriptions or value-based billing, AI helps with problem avoidance and speed to deal, making the more efficient model more profitable.

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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Law SubscribedBy Mathew Kerbis, The Subscription Attorney

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