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Episode 1675:

Brian Tracy breaks down the often overlooked psychological and strategic missteps that cause even seasoned salespeople to lose deals. This eye-opening guide offers simple mindset shifts and actionable techniques to close more sales by focusing on trust, self-belief, and client-centered communication.

Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/top-3-shocking-reasons-you-keep-losing-sales/

Quotes to ponder:

"People only buy from people they trust."

"You must absolutely believe in your product or service."

"The biggest reason for failure in selling is that the salesperson talks too much."

Episode references:

The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066

Eat That Frog!: https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X

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