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There's nothing quite like a proper pint. So why is it still so difficult to find a good alcohol-free one on draught at your local?

The answer comes down to more than just slow adoption — there's real science and real commercial pressure behind it. The good news is that things are moving, and there's actually something practical you can do about it right now.

1:21 The Challenge for Pubs

2:37 Who’s Doing Draft Alcohol-Free Well?

3:23 Ask For What You Want

Dive deeper with:

Ep# 117: Inside the Asahi / Peroni 15% Alcohol-Free Mission

On Apple – https://podcasts.apple.com/us/podcast/117-inside-the-asahi-peroni-15-alcohol-free-mission/id1701338793?i=1000734001475 

On Spotify – https://open.spotify.com/episode/7s4TA9XTUfswRGnp3nfbJt?si=bec8464dea564f06 

On Overcast – https://overcast.fm/+BDZGt5rwMA 

& Feel free to email me any topics or questions you’d like me to answer for you on another episode of Drinks 101.

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