The Online Course Show

168: Lessons in Getting VERY Niched Down, Customer Delight, and B2B Course Marketing (Featuring Neil Benson)

Listen Later

Today I have the pleasure of sitting down to chat with podcast listener and super-niche course creator Neil Benson. Neil shares about his corporate background, how he became a course creator, his experience with B2B marketing, and why he uses LEGO to explain very complex concepts within his niche. We also discuss how Neil measures success and what 2021 holds for his course. Enjoy!

“First of all, go for it. A lot of the hang-ups that people have are just about getting started, getting that first course out there.”

- Neil Benson

In This Episode, We Talked About:
  • (0:53) Good news and bad news
  • (1:06) Recording courses
  • (5:54) What’s going on with David?
  • (6:36) Camera chat
  • (9:50) What does David’s true crime story have to do with online courses?
  • (12:16) More about today’s guest, Neil Benson
  • (14:03) Welcoming Neil and talking about Neil’s niche
  • (16:20) How did Neil end up with an online course?
  • (20:30) Obstacles and Shiny Object Syndrome
  • (23:44) Using LinkedIn as a traffic source
  • (26:33) Where did the brand name Customery come from?
  • (27:52) What’s the deal with the LEGOs?
  • (31:47) Neil’s take on New Zenler
  • (33:14) Using Bonjoro
  • (37:07) Where does Deadline Funnel come in?
  • (44:36) B2B or B2C
  • (47:58) Neil’s student experience
  • (50:42) How does Neil measure student success?
  • (52:09) Neil’s Why
  • (54:25) So, what’s the accent, Neil?
  • (56:14) Neil’s podcast
  • (58:28) Neil’s advice to new course creators
  • (59:31) What does 2021 look like for Neil and his courses?
  • (1:00:42) My advice for Neil
  • (1:05:44) David breaks down SCRUM vs. Waterfall
  • (1:10:00) My project manager past
  • (1:11:28) David’s experience with Waterfall and what he plans to do going forward with his course
  • (1:12:28) The benefit of using a beta group
  • (1:13:20) Putting yourself out there
  • (1:18:46) The big vein in David’s forehead
  • (1:21:04) My favorite joke
  • (1:22:22) Using Bonjoro as part of the sales funnel
  • (1:25:48) Do couples talk to each other about buying decisions?
  • (1:28:52) Gift giving as part of online courses
  • (1:30:06) Wrapping up

    • That’s all for now, folks! See you on the next episode of The Online Course Show.

     

    Links
    Offers and Tools:
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
      • Guest Links:
      • Neil’s website
        • Resources and Recommendations:
        • Parrot Padcaster
        • Canon T6i
        • Canon T7i
        • Sigma Prime Lenses
        • Nifty 50 Lens
        • Sporty’s Private Pilot Learn To Fly Courses
        • Outside Article on The Barefoot Bandit
        • Barefoot Bandit: The True Story of Colton Harris-Moore, New American Outlaw
        • Amy Porterfield’s Digital Marketing Academy
        • Bryan Harris’s Growth University
        • LinkedIn
        • LEGO
        • The 5 Love Languages
        • New Zenler
        • Zapier
        • CovertKit
        • Deadline Funnel
        • Smart Passive Income
        • Double Your Freelancing
        • Amazing Apps
        • Upwork
        • Big Brothers Big Sisters of America
        • Episode 110
        • Episode 111
        • Episode 152
        • Episode 161
        • The 4-Hour Work Week
          • Jacques’ Courses:
          • Piano in 21 Days
            • David’s Courses:
            • Wellness Program Expert
              • ...more
              View all episodesView all episodes
              Download on the App Store
              The Online Course ShowBy Jacques Hopkins
              • 4.9
              • 4.9
              • 4.9
              • 4.9
              • 4.9

              4.9

              215 ratings

              More shows like The Online Course Show

              View all
              The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

              The Smart Passive Income Online Business and Blogging Podcast

              3,447 Listeners

              Entrepreneurs on Fire by John Lee Dumas of EOFire

              Entrepreneurs on Fire

              3,834 Listeners

              The Amy Porterfield Show by Amy Porterfield

              The Amy Porterfield Show

              4,572 Listeners

              The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

              The Side Hustle Show

              1,586 Listeners

              Capitalism.com with Ryan Daniel Moran by Capitalism.com

              Capitalism.com with Ryan Daniel Moran

              731 Listeners

              YouTube Creators Hub by Dusty Porter

              YouTube Creators Hub

              7 Listeners

              The Mind Your Business Podcast by James Wedmore

              The Mind Your Business Podcast

              1,638 Listeners

              The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

              The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

              12,061 Listeners

              The Game with Alex Hormozi by Alex Hormozi

              The Game with Alex Hormozi

              4,325 Listeners

              The Russell Brunson Show by Russell Brunson | YAP Media

              The Russell Brunson Show

              886 Listeners

              The Jasmine Star Show by Jasmine Star

              The Jasmine Star Show

              2,574 Listeners

              The Think Media Podcast by Think Media

              The Think Media Podcast

              753 Listeners

              Creator Science by Jay Clouse

              Creator Science

              457 Listeners

              Course Creators HQ...All About Online Courses by Julie Hood

              Course Creators HQ...All About Online Courses

              41 Listeners

              The Art of Selling Online Courses by John Ainsworth

              The Art of Selling Online Courses

              14 Listeners