The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman


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Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.

Jenn and Dave cover:

  • Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
  • How to create educational content for Instagram to build trust
  • Why you need to tailor your content for Instagram and your audience specifically

Timestamps

  • (00:00) - - Intro to Jenn
  • (05:44) - - Setting Goals for B2B Brands for Instagram
  • (09:21) - - Adapting Content Strategy for Instagram
  • (11:15) - - Focusing on Quality Over Quantity
  • (14:21) - - Using Educational Content to Build Your Brand
  • (19:13) - - TikTok Experts vs Short Form Video Experts
  • (23:30) - - TikTok, Instagram, and Content Unique to Platforms
  • (26:28) - - How to Use Instagram Carousels
  • (29:54) - - How to Use Instagram Highlights
  • (32:25) - - Strategies to Find Underpriced Attention
  • (34:43) - - Aligning Brand Image with Social Media Presence
  • (38:42) - - Understanding Reach Metrics
  • (41:21) - - Revisiting and Optimizing LinkedIn and Instagram Strategies

  • Send guest pitches and ideas to [email protected]
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    ***

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    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

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