Traditional industries, like banking, FMCG, and real estate have a fundamental difference to tech companies. If you do not understand this difference, or under-estimate it, you will not be able to thrive in digital transformation or work with tech start-ups.

In this episode you will learn what this core difference is and why it matters through two case studies: the traditional business and the tech company.

The concept you will learn in this episode is the underlying thesis behind:

• Design thinking
• Agile development
• Growth hacking

This episode is the first lesson in the 5 day free tech course for Business Leaders:

Get the FREE course - 5 Tech Concepts Every Business Leader Needs To Know

---

Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.