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Episode 1691:

Margo Aaron breaks down why self-promotion feels so uncomfortable, not because the strategies don’t work, but because fear drives our resistance to them. She offers a realistic and compassionate framework for gradually building confidence, showing that developing genuine relationships and embracing discomfort are key to authentic growth.

Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/

Quotes to ponder:

"You’re going to suck at promoting yourself, your business, and your ideas until you’ve done it, a lot of it."

"The idea is to build up your tolerance for discomfort in stages. Dip your toe in."

"When you’re speaking to people who speak your language, who are interested, who need and want what you’re selling, it stops being self-promotey and starts being helpful."

Episode references:

Paul Graham - Do Things That Don’t Scale: https://www.paulgraham.com/ds.html

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