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Episode 1695:

Christine Comaford outlines how to craft a financing pitch that captivates investors by tapping into both logic and emotion. Learn how to engage the brain's decision-making triggers, build trust fast, and differentiate your offer in a crowded market.

Read along with the original article(s) here: https://smarttribesinstitute.com/make-your-financing-pitch-sizzle/

Quotes to ponder:

"To connect with your audience and compel them to act, you must speak to all three parts of their brain: the reptilian, the mammalian, and the neocortex."

"Investors are bombarded with pitches, so yours must be clear, concise, and compelling."

"Show your humanity, tell the story of why you’re doing this venture and why it matters to you."

Episode references:

The Challenger Sale: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355

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