What do you offer your customers?

Sure, you've got a product or service.

But really, you offer your customers some kind of transformation. And when you fully understand this "before" and "after" journey of your customers, you can reach them on a whole new level.

In this episode of the Building a Story Brand podcast, we learn exactly how to map out our customers' transformation. Donald Miller talks with Ryan Deiss, the mastermind behind Digital Marketer, to talk about a simple four-part process you can do in an afternoon to make your marketing exponentially more persuasive.

http://buildingastorybrand.com