QSR Uncut

17 - Salt & Straw's Kim Malek


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Howard Schultz famously committed to a “third place” mentality when scaling Starbucks into the global icon that it is today, creating a space outside the home and office where consumers could feel comfortable. And Kim Malek now hopes to accomplish the same thing through ice cream. The cofounder of Portland, Oregon–based Salt & Straw—and former Starbucks executive—is working with her cousin and cofounder Tyler Malek to build a national ice cream brand that pairs a dedication to local communities with “deliciously interesting” ice cream.
Kim sat down with QSR editor Sam Oches to share what she learned from Schultz and her newest mentor and investor, Danny Meyer. Plus, she talks about how telling stories through ice cream has helped the company plant roots in the communities it serves.

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