The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth


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Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

  • Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
  • How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
  • How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

  • (00:00) - - Intro to Jen
  • (05:59) - - Why You Should Have a Mentor and How To Get One
  • (07:49) - - Sales Experiences and Becoming a Chief Evangelist
  • (11:20) - - Making the Lead from Side Hustle to Full Time
  • (15:47) - - Why Your Career Experiences Should Be Diverse
  • (19:11) - - The Shallow Impact of Diversity Panels
  • (23:32) - - How Jen Built Her Personal Brand
  • (26:53) - - Creating Unscripted Content that’s Still Clear
  • (30:25) - - Being Authentic in Marketing
  • (35:20) - - Don’t Use Templates for Customer Conversations
  • (41:42) - - Strong Relationships Between Product Marketing and Sales
  • (42:29) - - Being Customer-Centric
  • (47:51) - - Why You Need to be a Good Storyteller
  • (49:40) - - Challenges of Data Analysis

  • Send guest pitches and ideas to [email protected]
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    ***

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    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

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