In this episode, Howard Farran sits down with Dr. Bob Marcus, retired San Diego dentist, dental office coach, and co-founder of Kick Your Apps, Inc. — the company behind DDS GP, an award-winning iPad app that helps dentists explain conditions and treatment options through simple, patient-friendly visuals. Dr. Marcus brings a psychologist's eye to the treatment planning conversation, exploring why so many offices feel busy but fail to convert that activity into real production. The discussion covers what a great treatment plan presentation actually looks like, why case acceptance is about trust and clarity more than price, and how shoulder-to-shoulder communication transforms the patient experience. Dr. Marcus and Howard also dig into smarter ways to stay profitable within insurance networks and share the story behind DDS GP — now used by over 15,000 dental professionals across 65 countries.

Episode #1702 : Dentistry Uncensored with Howard Farran, Howard sits down with Dr. Bob Marcus — retired clinician, dental coach, and co-founder of DDS GP, the award-winning iPad app used by over 15,000 dental professionals in 65 countries.

From the psychology of treatment planning to why busy practices still struggle with production, Dr. Marcus breaks down what case acceptance really means — and how better patient communication changes everything.

🎧 Practical, patient-focused, and packed with insight for any dentist looking to present treatment more effectively.

#DentistryUncensored #CaseAcceptance #DentalCommunication #DDSGP #DentalCoaching #PracticeManagement