In this live episode of the Crickets to Cha-Chings podcast, Julie Berninger and Sasha Hutchison discuss strategies for growing an Etsy business off of the platform. They provide guidance to Naomi, an Etsy seller selling printables, on how to expand her business and reach a wider audience. The conversation covers topics such as building an email list, repurposing content for social media, and creating YouTube videos. They emphasize the importance of niching down and finding the right platforms to connect with the target audience. The hosts also highlight the need for traffic generation and suggest exploring Facebook groups as a potential avenue for growth. In this conversation, Julie and Sasha discuss the importance of trying new things and not being afraid to fail in business. They also explore the target audience for Naomi's products, including Sunday school teachers, camp directors, and homeschooling parents. They emphasize the need to understand the specific needs and interests of these target customers in order to create relevant and valuable products. The conversation also touches on the potential for affiliate marketing and the importance of staying focused on the core topic of the business.

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Takeaways

• Building an email list is crucial for growing an Etsy business off of the platform.
• Repurposing content for social media can help save time and reach a wider audience.
• Creating YouTube videos can be an effective way to showcase products and attract customers.
• Niching down and finding the right platforms to connect with the target audience is essential for business growth.
• Generating traffic is a challenge for Etsy sellers, and exploring Facebook groups can be a potential solution. Don't be afraid to try new things in your business and allow yourself to fail.
• Understand the specific needs and interests of your target audience to create relevant and valuable products.
• Consider the potential for affiliate marketing to promote complementary products to your target audience.
• Stay focused on the core topic of your business to avoid confusing or losing your audience.