Selling through lives — do you really need to do it? What if no one shows up?

Last year, one of my launches didn't perform quite as strongly as others. As always, I jumped in and started to look at what I had done differently to try and adapt, overcome, and improve next time.

What I realized was that, although I was talking a lot, describing the program a lot, I wasn’t engaging with my audience.

Buying signals and frequently asked questions mean people are almost ready to buy. This is why live engagement is so important.

Lives are scary, and maybe you are new to doing live stories or group sales calls — are they worth it? I convert over 80% of the people who comment on my lives with questions.

We live in the age of one-sided stories, posts, and social media. We need to connect with our buyers as if we were still selling from a shop, a market, or a conference.

In this week’s episode of The FastForwardAmyShow, I share the lessons I’ve learnt, the value of selling through lives, and a few tips on how to make sure it works. Check it out through any of my channels below!

You can find a written recap of this episode and the key takeaways on my website: https://fastforwardamy.com/172. Get more daily tips on mindset and business on my other channels:

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On Tuesday, November 25th, I am organizing a new Imperfect Event! Spend a whole day with me and other entrepreneurs working on your 2026 plan, your money mindset, and cash management. Register your spot (now with a €100 discount!) at fastforwardamy.com/ticket25.

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